What is the role of packaging in the circulation process?
The general name of the container, materials and auxiliary materials used to protect the product during the circulation process, to facilitate storage and transportation, to promote sales, to use according to certain technical methods, and to refer to the use of containers, materials and auxiliary materials for the above purposes. Apply operational activities such as certain technical methods. Marketing-oriented packaging focuses on planning strategies and becomes a broad-based package. You can also dress up someone or something, or try to help him perfect in some way.
The Chinese national standard stipulates that the definition of packaging is: "The overall name of containers, materials and auxiliary materials used to protect products, facilitate storage and transportation, and promote sales in accordance with certain technical methods. The purpose of using containers, materials and auxiliary materials in the process of applying certain technical methods, etc. "Other countries or organizations have different expressions and understandings of the meaning of packaging, but the basic meaning is consistent, all with packaging functions and functions. For its core content, there are generally two meanings:
1About containers, materials and auxiliary items for packaging goods, that is, packaging materials; 2Technical activities for carrying out packaging, sealing and dressing.
Packaging elements include packaging objects, materials, shapes, structures, protective techniques, and visual communication. In general, product packaging should include trademarks or brands, shapes, colors, patterns and materials. A trademark or brand name or brand is the most important component of a package and should occupy a prominent position on the package as a whole. The shape of the packaging is suitable for storage and display, and is also advantageous for product sales. Therefore, the shape is an indispensable combination element in the packaging. The color of the package is the most stimulating component of the package. The combination of tones that highlights the characteristics of the product not only enhances the brand's characteristics, but also has a strong appeal to the customer. The pattern of the packaging pattern is like the picture in the advertisement in the packaging, and its importance and indispensability are self-evident. The choice of packaging materials The choice of packaging materials not only affects the cost of packaging, but also affects the market competitiveness of this commodity. The Product label is generally printed with the contents of the package and the main components contained in the product, the brand logo, the product quality grade, the product manufacturer, the date of manufacture and the expiration date, and the method of use.
With the rapid development of China's packaging industry, the role of packaging production in promoting national economic construction and improving the material and cultural life of the people has become increasingly apparent. As an independent industry system, the packaging industry has been included in the national economy and society. development plan.