Packaging design should play a role in promotion, first of all to attract the attention of consumers, because only the goods that cause consumers to pay attention to the possibility of being purchased. Therefore, the packaging should use novel and unique shapes, bright colors, beautiful and delicate patterns, and each characteristic material can make the packaging have a striking effect, so that consumers will have a strong interest as soon as they see it. The unique and novel shape can attract the attention of consumers. For example, the shape of the bottle is generally cylindrical, and some bottles are designed to be complex anchors or human bodies. They are very prominent and beautiful in a group of cylinders and cuboids. . Color beauty is the easiest to feel. Some market scholars even think that color is the first factor in determining sales. They found in the long-term market survey that some colors as the packaging of products will make the products surprisingly unsatisfactory. Gray is one of them. They believe that this is because gray is hard to make people feel, and it is naturally difficult to generate impulses to buy. They proposed that red, blue, white, and black are the four major sales colors, which were discovered when comparing the images of red, blue, white, black, green, orange, yellow, and brown. In the case of red, it has the largest number of images, and it is the image with the strongest relationship between the sun, fire, blood and life. Therefore, red is the most exciting. Blue, white, black and sun are closely related, the sun is always hanging in the sky above. When the sun goes down, the sky is dark. When the sun rises again, the sky in the east becomes white. These four colors are important colors that govern the rhythm of our daily life. The goodwill and interest, this analysis has certain rationality. The pattern works in conjunction with color. The Carton of the "Snow Lotus" brand cashmere sweater is soft and light green. The box has a white snow lotus pattern protruding from the box. It is extraordinarily elegant and eye-catching. Outside the bottle of "Western Han Dynasty Ancient Wine", there is a brand with a red black background with an antique black pattern. On the background of the box of hay and yellow, four black and dignified black scripts, "Western Han Dynasty Ancient Wine", are like an old man telling The long-standing story, in a row of colorful bottles, its unique style is very eye-catching.