Gifts are a short-lived commodity. Affected by festivals and consumer groups, it is basically a short, frequent, and fast product. Once in the market, it must show its sales ability. Of course, if you want to show your sales capabilities, you not only rely on the location and image of your business ads. More importantly, the communication comes from the product itself, and the product itself includes product quality and packaging. Product quality is a prerequisite, and packaging is performance, interdependent, and mutual.
In fact, the packaging design is carried out in a limited picture, which is a space limitation. At the same time, the packaging is sold to the buyer in a short time, which is a time limit. This time and space restriction requires packaging design to be blind and complete, and everything should be equal. The key is to determine the relevant information on the three aspects of goods, consumption and sales for comparison and selection. The basic point of selection is conducive to increase sales. The following is a list of related projects that Yanhua Packaging will determine for reference.
The trademark image of the product, the meaning of the brand;
The functional utility and texture characteristics of the product;
Origin of the product, local factors;
The sales background of the goods, the object of consumption;
The difference between a product and an existing product;
The state of the product's similar packaging design;
This product has its related characteristics and so on.
Yanhua Packaging reminds everyone that these are the media information of the design concept. When designing, learn as much as possible about the relevant information, compare and select, and then determine the focus of performance. Therefore, designers must have a wealth of knowledge and cultural knowledge related to commodities, markets and life. The more you accumulate, the wider the concept of the world, the more paths you have, the more basic the choice of key points.
First, the performance angle
After determining the form of expression, this is a deepening, that is, there must be a specific breakthrough after finding the main target. If a trademark or brand is the focus of performance, then it is a manifestation of a certain meaning of the brand image or brand performance. If the product itself is the focus of performance, it is the external image of the product or the internal properties of the product. The co-composition still shows its functional utility; things have different perspectives of understanding, and more focus on one aspect of performance, which will contribute to the expressiveness of performance.
Second, the performance method
Just as performance focus and performance perspectives are like goals and breakthroughs, performance technology can be a tactical issue. The focus and perspective of performance is primarily to address ongoing work. This is only half of the solution. Good performance skills and expressiveness are the vitality of design.
Regardless of their behavior, they must express certain characteristics of content and performance. In a broad sense, everything must have its own particularities. Everything must have something to do with other things. In this way, in order to represent things, to represent an object, there are two basic techniques: one is to directly express certain features of the object, and the other is to express things indirectly through other things related to the object. The former is called direct performance, the latter is called indirect performance or called performance.
According to Yanhua Packaging, this outline is the soul of design. It is difficult to formulate formulas such as fixed syntactic methods and conception processes in design creation. Most of the creations are from immature to mature. In the process, some or none of them are positive. It is normal to modify or add some. The core of this idea is to consider what and how to represent two issues. To answer these two questions, we must address the following four points: performance focus, performance perspective, performance skills, and expression. In combat, the focus is on attacking the target, the angle is the breakthrough, the tactic is the tactic, and the form is the weapon. Any of these links will not be properly handled.