Carton and paper box printing color design
The color design of Carton packaging and decoration is based on graphics, text and logo. It not only needs beauty and generosity, it satisfies people's aesthetic requirements, and should be highly coordinated with people's psychological feelings about equipment consumables. Color design mainly considers the following aspects:
Hue is the general trend and overall mood of the color arrangement on the screen. It is the dominant color of a set of colors and occupies an absolutely superior printing technique in the full screen. Packaging requires visual effects on long-distance shelves to convey product information, which requires a strong sense of color to match the print market. Therefore, the key to packaging color design is the supply of color design equipment. The tone design requirements are consistent with the main features of the product. For example, a cold pack for a gift wrap, an orange note, or the like is preferred. Tone design requirements and times, different regions, different nationalities are conducive to color, we must be able to adapt to this change, in line with the trend of the times; for example: Islamic people like to avoid greenish yellow; Tibetans believe that white is a dazzling color, avoiding the use of light yellow and green; Manchu people like yellow, purple, red and blue, avoid using white materials. The color scheme should take full account of these traditional habits and make the product popular. For export goods, packaging design can only respect the custom printing market in other countries or other countries. 2. Color contrast In a twelve-tone circle, the color of the two opposing tops is called a contrasting color, and the difference in hue and brightness is the largest, leaving a vivid and intense contrast printing tool. Colors can only be printed by comparing the images correctly. The comparison mainly includes the following three aspects: the brightness comparison includes the color tone comparison of the same color tone and different color tone, and it is necessary to repeatedly express the central part of China by repeated comparison. Brightness contrast enhances brightness. The stronger the contrast, the sharper the visual effect, the more blurred the visual effect, and the more the market prints. In the purity comparison of the same hue, the higher the purity, the more vivid, the lower the purity, the more the central China is. Purity contrast can enhance the richness of the printing alliance. Color Contrast When two or more colors are juxtaposed or alternated, this is a color shift caused by the difference in hue, and can be divided into color contrast, complementary color contrast, and cold and warm contrast printing tools. In the design of color contrast, the contrast should be just right, so that the picture is gorgeous and not boring, the Chinese will not float, resulting in the harmonious beauty of the intermediate printing. 3. Harmony of color On a twelve-tone ring, two similar colors are called harmonic print tools. Color harmony gives the impression of an implied, rich, elegant, pleasant and comfortable print union. The main reconciliation method is: The same hue refers to colors with the same color and different brightness, such as light green, green, dark green, light red or deep red and printing alliance. Approximate hue refers to a combination of different colors that contain common ingredients, such as orange, vermilion, and yellow, all of which contain yellow ingredients and are easily coordinated with printing techniques. 4. The rhythm of color Rhythm is an important factor in the form of the picture. It reflects many changes in the picture, such as strength and weakness, size, light and darkness, hardness and softness, height and weakness, and reality and falsehood. These two contradictory changes are not simply repeated, but rather fairly simple. Various forms of rhythmic movements, which are repeated and developed, mutually restrictive, and mutually promoted, reflect the natural and harmonious printing market. From the screen effect, there are fierce, smooth, happy and melancholy printing tools. A variety of different colors, in order to reflect the same theme, form an organic whole, into the rhythm of the rhythm equipment supplies. In the color relationship, contrast is a factor of change, and coordination is a unified factor in printing technology. The basic requirements for packaging color design are: dealing with the relationship between change and unity, seeking unity of change, and seeking unity in the process of change. The two complement each other and become a printing technology. At the same time, the color effect of the package is not my own.